Last updated: October 2025

Shiny Horses respects the privacy of visitors to its website and, in particular, the rights of visitors regarding the automated processing of personal data. Out of full transparency toward our customers, we have therefore established a policy regarding the collection, use, and protection of personal data.

For additional information on the protection of personal data, please refer to the website of the Dutch Data Protection Authority:

https://autoriteitpersoonsgegevens.nl/nl

Until you accept the use of cookies, we do not place any non-anonymized analytical or tracking cookies.

By continuing your visit to this website, you accept the terms and conditions below.

The version of this privacy statement available on the website is the only valid version as long as you visit the website — until a new version replaces it.

Article 1 – Legal provisions

Website: www.shinyhorses.com

Data controller:

Shiny Horses
Mr. P.N. Arntzeniusweg 38
1098 GR Amsterdam
Chamber of Commerce: 94072272
Email: info@shinyhorses.com

Article 2 – Access to the website

Access to the website and its use is strictly personal.

You may not use this website or the information provided for commercial, political, or advertising purposes, nor for unsolicited electronic offers.

Article 3 – Website content

All brands, images, texts, illustrations, videos, and technical applications on this site are protected by intellectual property rights.

Reproduction, modification, or reuse without prior written permission from Shiny Horses is prohibited.

Article 4 – Website management

The administrator can at any time:

• Restrict or interrupt access to (parts of) the website
• Remove content that violates legislation or internet etiquette
• Take the website offline temporarily for maintenance or updates

Article 5 – Responsibilities

Shiny Horses is not responsible for malfunctions, interruptions, or damage caused by the use of the website.

You are responsible for the adequate security of your equipment and data.

Article 6 – Processing of personal data

Your data is processed by Shiny Horses.

Personal data includes all information about an identified or identifiable natural person, such as name, address, email address, phone number, and IP address.

We process data for the following purposes:

• Processing and shipping orders via our WooCommerce webshop
• Creating shipping labels via MyParcel (shipping via PostNL)
• Handling payments via Mollie Payments
• Customer service and communication
• Improving our website functionality
• Managing our partner and affiliate program

Affiliate partners may use unique links that track whether a visitor arrives at our website through their campaign or promotion.

This allows, for example, commissions or click statistics to be assigned.

This tracking occurs without processing personal data and contains only technical data (such as an anonymous click ID).

Article 7 – Your rights

You have the right to access, correction, deletion, restriction, and portability of your data, as well as the right to object to processing.

You can exercise these rights via info@shinyhorses.com.

You will receive a response within one month.

Article 8 – Security

We take data security seriously and have implemented the following measures:

• SSL certificate for encrypted connections
• Database encryption
• Strong login security and security plugins
• Regular updates and security scans
• Limited access to customer data for authorized personnel only

Article 9 – Data sharing

We only share data with parties necessary for our services:

• Mollie Payments – payments
• MyParcel / PostNL – shipping
• Affiliate platform (internal system) – campaign statistics without personal data
• Hosting provider – technical operations

Data processing agreements have been signed with all parties.

Article 10 – Retention period

Personal data is kept for as long as legally required or as long as it is relevant to the purpose for which it was collected:

• Invoices and order data: 7 years (tax legislation)
• Customer accounts: until deleted by the customer
• Affiliate click data: maximum 90 days, fully anonymized

Article 11 – Cookies

We use cookies to ensure our webshop functions properly.
No third-party tracking cookies are placed.

Our cookies serve for:

• Functional purposes (shopping cart, language preference, login)
• Anonymous statistics (website usage)
• Affiliate identification (assignment of commissions, without personal data)

Most browsers automatically accept cookies. You can disable them through your browser settings.

Your cookie preferences are valid for a period of 13 months.

Article 12 – Visuals and products

No rights can be derived from the visuals associated with our products.

Product colors and packaging may differ from the photos on the website.

Article 13 – Applicable law

Dutch law applies to these terms and conditions.

Any disputes will be submitted to the competent court in the administrator’s place of business.

Article 14 – Contact

For questions or comments about this privacy statement, please contact:

Shiny Horses
Email: info@shinyhorses.com
Phone: 06 17717661